Privacy Policy

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website and use our services.

Personal Data We Collect:

When you visit the Island Wastrel website, we collect certain information automatically through Google Analytics 4 (GA4) and Meta Pixel (Facebook Pixel). This includes:

  • Device and browser information
  • IP address (anonymized where possible)
  • Website usage data (e.g., pages visited, time spent on the site)
  • Interactions with website features
  • Actions such as page views, form submissions, or purchases (if applicable)

We use this data to:

  • Improve website performance and user experience
  • Analyze website usage trends and statistics
  • Measure the effectiveness of our advertising
  • Deliver personalised ads to you on platforms like Facebook and Instagram
  • Ensure the security and stability of the website

The legal basis for processing your data is your consent, which you provide by accepting our cookie banner and continuing to use our website.

Cookies and Tracking Technologies:

We use cookies and similar technologies for tracking. This includes:

  • Google Analytics 4 (GA4): for anonymised analytics and site performance tracking
  • Meta Pixel: to track website actions and connect them to Facebook and Instagram advertising campaigns

You can manage or withdraw your consent at any time through your browser settings or cookie preferences.

Data Sharing and Transfers:

We do not sell your personal data. We may share your data with:

  • Trusted service providers (e.g., hosting, analytics, ad platforms)
  • Meta Platforms, Inc., for advertising performance and targeting
  • Legal authorities, if required by law

Some data may be transferred outside of the EU/EEA to countries with adequate data protection standards or appropriate safeguards in place (e.g., Standard Contractual Clauses).

Data Retention:

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Your Rights:

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data ('right to be forgotten')
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time (without affecting the lawfulness of prior processing)

To exercise these rights, please contact us at the email address below.

Changes to This Policy:

We may update this policy from time to time. We will notify you of significant changes and post the updated version on our website.

Data Controller:

Name: Adrian Kaye
Email: adie@creativemachine.shop

Contact Us:

If you have any questions or concerns about our privacy practices, please contact us at:
adie@creativemachine.shop